When we talk about or mentioned any news related to fashion or the different parades are held throughout the year all over the world tend to think that these events are somewhat frivolous or for a type of wealthy people or to promote certain companies. In this case we will talk about something completely different, the Fashion Week in Beijing 2016 has always stood for showing a different view of the world of fashion, focusing on new ideas and interesting concepts that are making this a little more attractive sector useful for other causes.
This year the Fashion Week 2016 Beijing highlighted by two very interesting aspects of the first of them by the innovative fusion of technology and fashion, showing models and creations that seem straight out of a distant future. But what really interests us talk about in this article is on the second aspect that has been presented in this Fashion Week Beijing 2016, a clear example of the usefulness and necessity of Corporate Social Responsibility in companies: clothing manufacturer Paclantic fashion has been coordinated with autism charities, providing a great opportunity for this special social sector and showing the usefulness and effectiveness of Corporate social Responsibility in companies (RSC).
Know a little more what CSR in companies
Corporate Social Responsibility is defined as the active and voluntary social, economic and environmental improvement contribution from companies, while enhancing their added value and competitive.
CSR goes far beyond being a set of written rules on paper, thereby committing strict compliance and respect is assumed by the idea and objectives are related, acting in a practical way in the active development of the different actions. Here we will list a number of responsibilities that are part of Corporate Social Responsibility in companies:
• Serving society with useful products under fair conditions.
• Evaluation of environmental and social risks.
• Involve consumers, local communities and the rest of society.
• Improve the possibilities and opportunities of the community where the company is established.
• Respect the environment, avoiding where possible any contamination.
Another factor is the so-called strategic corporate philanthropy, where companies can play a crucial role in the lives of people.
The company Paclantic has shown practically in Fashion Week 2016 Beijing as integrating Corporate Social Responsibility actions offering truly positive results for both parties involved.
Paclantic serves as an example in Fashion Week 2016 Beijing
This year the Fashion Week in Beijing has left not only styles and designs, it has also provided important and interesting stories, like that has given us the clothing company Paclantic. This is a Chinese clothing brand which has done an admirable job of cooperation with charitable organizations of persons with autism; specifically they have integrated the paintings of those people who have this disorder, designs a series of complete and fashion accessories, which have become a big hit on the catwalk of Fashion Week 2106 Beijing.
Thanks to this collection based on the paintings of autistic people, designs have come really touching and inspiring stories that leave no doubt of the importance of these integrated policy Corporate Social Responsibility corporate actions. One of these stories is the protagonist of which is an adolescent boy named Kang Rui.
Rui Kang is autistic, and like all autistic people have trouble expressing their emotions, painting is a wonderful vehicle to analyze their emotions in an artistic way. From 5 years it has been one of the ways to share emotions with your family and the best way to channel their emotions. It is part of an association for autistic where with the help of his mother paints pictures and gives his art with every stroke.
Paclantic has joined this association so that the paintings by these people active part in the designs of different accessories and fashion accessories, showing the world the art and life of these people.
Thus the Fashion Week in Beijing has served to publicize not only excellent designs, but what is autism and what it means in the lives of these people and their families, as well as giving visibility to the enormous talent of these people.
Corporate Social Responsibility (CSR) admirably implemented by the company Paclantic has offered a great opportunity for this social group, showing a great example of cooperation between a company's strategic work and involvement in various social causes.
This sensational story presented at Fashion Week in Beijing makes us launch a profound reflection on the benefits it can offer the Corporate Social Responsibility (CSR) in the competitive and hard context that companies today live. Yes, it is possible to create a strategy fairer, more socially committed business without wasting resources or the added value of the company, it is in fact is proven that generates a more positive and beneficial for the whole of the business entity corporate culture.
In conclusion we can say that is good news that companies begin to become aware of these policies, responsibilities and actions, we trust that this great example serves to illuminate a path that will show a more engaged society and a more humane business network .
For more information we invite you to watch the following video, which tells the story, cited above, where we will put voice and face to the protagonists of this great reality.
International Technical Assistance TVE - TVE