Juma, a fashion brand from New York City, is making its way into China's fashion hungry market! Initially, Juma opened offices in Dalian and Shanghai, looking forward to having the chance of experiencing and getting to know the local market. With the aim of winning new customers, the big apple brand decided to venture with their first pop-up shop in the Four Seasons hotel in the multicultural city of Beijing.

Jewelry: Conventional or made with interesting materials, such as paper, shells, resin, etc., Teng Fei is the first conceptual jewelry artist in China. She is the founder and the current head of the Jewelry Department at the Central Academy of Fine Arts. Teng Fei studied in China and Germany, where she learned different techniques and found new ways to create innovative jewelry. She believes that "each piece must be created according to the individual spirit and temper".

Zumu’s Show was founded by the designer Luo Jie back in 2013. The designer focused in the manufacture of handmade shoes with beautiful and delicate embroidery. It is to highlight that the shoes are full of details, with expressive patterns, where Luo Jie reveals the characteristics of Chinese culture with an international style.

Darui Chen, a Chinese avant-garde furniture designer who has found an exquisite combination between the West and China. Through his designs, he looks forward to making a fusion of traditional Chinese elements in fashionable international pieces.

Isabelle Myers is the founder and designer of the Belle is Belle jewelry. She lives in Shanghai, where she started this astounding business. She sells her jewelry not only in China but also in other countries from Asia. Isabelle dedicates a lot of time and effort to each of her pieces; this is due to the fact that they are all completely handmade. She uses materials from all around the world in order to create beautiful accessories.

Have you heard about Yehidea?  Well, let us share with you this story. Yeh Yu-Hsuan is the creator of Yehidea, an artistic and ingenious brand that was founded in 2006. They manufacture useful products with wonderful and innovative designs. For almost 20 years, Yeh Yu-Hsuan worked in several 4A advertising companies, where he gained a unique perspective on creativity and cultivated his great passion for design.

Muki Ma is a fashion designer who through his work represents a wonderful combination between the east and the west. His designs illustrate the guiding spirit of being simple, expressing an eastern life-force, and reflecting at the same time, the way of modern thinking.