Seeking new ideas to help people. Luo Li is a consultant of the Bird’s Nest Culture Center located in Beijing, China. At the moment, she is starting a new and very inspiring project, which is called “Ice and Art City”. Along the video, she will explain to us how hard is to find investors interested in these special and innovative social projects. One of the main things that cause difficulties in this process is the reality of the rural places in China. Therefore, investors don't see the return on the investment.