Artron Cloud Books

Artron takes the printing industry to another level! Artron Art Group was founded in 1993 in Shenzhen, China. Through the years this impressive company has managed to join traditional printing with the latest IT trends creating extraordinary and breathtaking pieces of art. “United” is a unique and exclusive publication which records all the highlights of 128 years of history of the Manchester United Football Club. This publication was a great success and an important key to becoming a well-known international company. They make evident their extensive experience and high-class level printing services. Antron’s team includes experienced and specialized professionals in different areas. They used high-quality tech machinery and equipment. Likewise, they are committed to constant research and development of new technologies and materials offering their customers high-quality and unique products. Along the video, you will enjoy a new way of reading books. Moreover, you will be able to appreciate unique art in a marvelous and exclusive book. Come on & let’s see Antron’s innovative books!

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Video Script

Script:

(Voiceover)

00:00 Spectacular highlights from the history of the Manchester United Football Club are beautifully recorded in this book standing half a meter tall. Opening it, the reader feels like they are walking right into Old Trafford stadium to experience all the thrill of a football match.

00:21 "United" is an exclusive publication from Artron Art Group and a great contribution to the world of sports following the successful printing of the Beijing 2008 Olympic Games Bid report. The book records all the highlights of 128 years of history of the Manchester United Football Club.

00:43 From its founding day, to global success in modern times, all periods are documented through 2,000 rare and previously unpublished photographs.

00:55 The publication of "United" helped boost Artron's overseas development quickly, proving the world class level of the printing services.

01:04 High tech equipment and great effort from the Artron production team were needed to make a book like this. Many other unique Artron Cloud books are displayed in the Artron Art Center, recording all kinds of stories with accompanying vivid images.

(Interview)

Liu Wanhua - Artron Bookbinding Manager

01:23 "Making use of information technology, internet technology, digital technology, data processing, collection technology and many other techniques, Artron Cloud books bring together photographs and images onto the printed page. Finally, an oversized book is in front of us, ready to be appreciated."

(Voiceover)

01:41 Artron Cloud books are often very large, up to 500 by 680 millimeters in size with 400 pages of content. They provide our customers with exhibition-standard quality, and can act as a historical record of past exhibitions.

02:00 Among the Artron Cloud books, "Peter Lik" is perhaps the most representative, comprising pictures taken by the well-known photographer. Lik visited all 50 states of the US, capturing scenes of deserts, mountains, grasslands and bustling cities. Over the course of 5 years, he travelled some 50,000 miles before Artron gathered the very best works into a large format book weighing in at 40 kilograms and available to the public. Though "United" should be too heavy to read like a normal book, Artron solved the problem through advanced printing technology.

02:42 One Chinese jewelry artist, Wallace Chan, has helped spread Chinese art across the globe through his work with gem stones. He makes jewelry to showcase his extraordinary creative spirit and artistry. For his sixtieth birthday, Artron fulfilled Chan's wish with a very special gift. This book was a time consuming job, taking the artist some 8 years. "Dream Light Water" now records the journey of his working life.

03:14 This very special book depicts 86 works of jewelry, capturing fine details, craftsmanship and the artist's innovative view through close-up photography. The ingenuity of such a large book was the only way to present the artist's detailed work to the public.

03:34 "Dream Light Water" comprises 380 pages, and 260 photographs. It has a version in Chinese, and one in English, both very limited editions of just 2,000 copies. The book won The Benny Award at the 67th American Print Awards in 2016.

03:56 Artron used high-level technology and consummate craftsmanship to recreate the beauty and perfection of fine art in the printed medium. The long history of art has been gifted yet more precious treasures.

(Interview)

Nathan Myhrvoid

04:12 "And so we searched the world actually looking for the best possible printers. And we decided Artron was the best printers in the world."

(Voiceover)

04:20 Recording images is not Artron's only goal, however. Our cloud books even bring static art to life.

04:29 Through the Artron Cloud app, readers can connect to a large online database where they can view videos, scripts, pictures, panoramic exhibitions and media reports related to each book. This enriches the experience of reading a simple paper book, bringing a transformation to the medium, through high-end collection technology and organised databases to convert historical moments into visual data.

05:02 As a result, Artron holds a leading position in the publishing world. Artron Cloud's goal is to represent the spirit of the craftsman. They are printed in limited edition, with an edition number, artist or celebrity's signature, authentification certificate and copyright information, ensuring each book is highly collectable.

05:26 Artron Cloud books are not just words and pictures on a page, but unique products that make history valuable and interactive.

Artron Cloud Books

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