Juma, a fashion brand from New York City, is making its way into China's fashion hungry market! Initially, Juma opened offices in Dalian and Shanghai, looking forward to having the chance of experiencing and getting to know the local market. With the aim of winning new customers, the big apple brand decided to venture with their first pop-up shop in the Four Seasons hotel in the multicultural city of Beijing.
Alia Juma, a fashion designer, who is working for this amazing company, will tell us about the increasing consumption of the domestic market and the incredible opportunities for the luxury items in China. She will share also her experience and the reasons of why they decided to penetrate the Chinese market. This is your chance to know about the potential luxury market in China…
