China has been open for business in the last 20 some years or something more than that. It became even more so in 2001 when China joined the WTO. So if you look at China, the major brands are pretty much in China and they are very competitive and consumers are very much enjoying the foreign brands and the foreign products. So companies are going to China and investing in China, and nurture the market to find the consumers and these are becoming increasingly important integrated, integral strategy of a global company.