If innovation is defined as rolling out new technologies to a mass market as the world watches on, then China is certainly an innovation economy. One Chinese entrepreneur who worked in the traditional clothing manufacturing industry before starting out her own innovative company model knows this all too well.

Fu Yuling believes that the internationalization of China has contributed to a more open business environment. Under these conditions, people have an expectation for a more convenient lifestyle, and the WeChat business industry has emerged as a new mode of social commerce. This business logic is based on the strong relationship between friends. Consumer trust is converted into commercial value, in what is essentially an online sales agent model.