Alicia Lee is a talented fashion designer full of creativity and originality. Since she established her start-up in 2008, she has been designing innovative pieces targeting women around 30 years old with a good job. Likewise, she was aiming for those women which were and are searching for something different and unique, looking to empowering them with self-confidence. Alicia Lee says that she is always seeking and implementing new materials. At the present, she has a high-skilled team of designers who support all her work and make possible to deliver high-quality designs to her special customers.

In this story, Alicia Lee shares with us not only how difficult this sector is, but she let us taste a glimpse of her personal life and her background. She describes the design market not only in Beijing but also in China mainland. Let’s meet Alicia Lee, her distinctive work and where her inspiration and passion comes from..